ColorADD
Color is for all! Wear it!
ColorADD is a unique, universal, inclusive and non-discriminative language that enables the colorblind to identify colors, with a wide infinite spectrum of use on companies/entities whenever color is a factor of identification, orientation or choice.
ColorADD’s experience, based on several collaborations in different countries and markets, has shown that integrating ColorADD in all kinds of products and services, where colour has a significant part on identification, orientation and choice, has a high social positive impact.
If we can associate that impact to an economic one, we find a win-win situation for brands, implementing CSR and experiencing economic growth and, in an universal plan, awareness and a more inclusive society for all.